By: Utilities Middle east

ACWA Power has unveiled a new brand identity as it positions itself for its next phase of global expansion, marking a shift from its origins as a Saudi-focused developer to a multinational infrastructure player spanning energy, water and green hydrogen.

The rebrand reflects ACWA Power’s rapid scale-up over recent years, during which the company has built a portfolio of 111 assets across 15 countries, managing approximately $115 billion in assets. Its projects currently supply electricity to more than 75 million people and provide desalinated water to around 34 million people each day.

According to the company, the new identity is anchored around four core pillars — cost competitiveness, sustainability, security and speed — and is intended to support long-term partnerships, innovation-led growth and a stronger focus on the communities where it operates. ACWA Power is targeting a further doubling of assets under management to $250 billion by 2030, following a similar expansion over the past three years.

That growth strategy is centred on accelerating investment in renewable energy, green hydrogen and desalination, aligning with Saudi Arabia’s Vision 2030 and the carbon-neutral ambitions of partner countries worldwide.

Chairman Mohammed Abunayyan said the rebrand reflects both the company’s origins and its future direction, as ACWA expands its footprint across the Middle East, Africa, Asia and beyond. He said the group now measures success not only in capacity delivered, but in job creation, opportunity and community resilience.

Chief executive Marco Arcelli said the company’s scale and scope have changed fundamentally, with ACWA now delivering 93 GW of power and 9.3 million cubic metres of desalinated water per day across multiple continents. He added that green ammonia production is expected to exceed 1.2 million tonnes per year by the end of 2026, underlining the growing role of hydrogen in the group’s portfolio.

The rebranding process was led by chief corporate and sustainability officer Rasha Al-Rawaf, who said the new identity was shaped through engagement with employees, partners and host communities. She said the result is a brand built around innovation, integrity and impact, reinforcing the idea that infrastructure only delivers value when it improves lives and protects the environment.

Under the slogan “Creating value and driving progress for people and planet”, the refreshed brand brings together ACWA Power’s commercial strategy and its environmental, social and governance commitments. The company’s projects span large-scale green hydrogen developments in Saudi Arabia and Uzbekistan, wind power in Azerbaijan and Egypt, renewable energy and storage projects in South Africa and Morocco, and advanced desalination facilities across the GCC.

ACWA Power said innovation and sustainability are embedded across all project stages, from solar and wind generation to next-generation desalination technologies designed to lower costs and emissions. The company also highlighted its focus on social impact, including youth training programmes such as the Energy and Water Academy in Saudi Arabia and local energy colleges in Uzbekistan, alongside targeted community investments in education, agriculture and entrepreneurship.

The new identity also reflects ACWA’s partnership-led business model, based on a “develop, invest, operate and improve” approach aligned with national development priorities. As the company works towards cutting its greenhouse gas emissions intensity by 50% by 2030 compared with 2020 levels, the rebrand is intended to provide a unified platform for employees and partners across all its markets.