By: Alibawaba

In a landmark move for the UAE's financial and precious-metal market, Emirates NBD, a leading banking group in the Middle East, North Africa, and Türkiye (MENAT) region, unveiled 'Emirates NBD Gold'. The launch occurred in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group, and senior officials from the Group.

This product represents the first bank-branded gold bar in the UAE, designed for savers and investors, and marks a significant milestone for Dubai’s growth in the gold sector. The launch is seen as strengthening Dubai’s reputation as a global hub for gold trading and aligns with the UAE’s broader vision of financial innovation and asset diversification, positioning Emirates NBD as a key player in this agenda.

His Highness Sheikh Ahmed bin Saeed Al Maktoum stated that the launch reflects the bank’s position in the banking sector and its ability to launch quality products that meet investors’ aspirations. He described the issuance as a step in the bank's ongoing efforts to achieve greater innovation and competitiveness in the gold markets.

Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group, highlighted the bank's historical connection to the gold trade, noting it issued the first Letter of Credit in 1963 to facilitate it. He stated that the new product bridges tradition with innovation.

Emirates NBD Gold is available to all customers through a certificate that can be redeemed at any time. Investors can choose to hold the bar in the bank's safe custody or take physical delivery. The certificates, available in 10, 50, and 100-gram denominations, feature the Emirates NBD logo and come with a unique certificate of authenticity.

This strategic move is viewed as reinforcing the bank's position as a regional leader in banking innovation, expanding its product offerings to meet evolving customer needs in physical wealth management.