By: Logistics middle east

A new study by Oxford Economics and Zebra Technologies reveals a significant shift in global logistics, indicating that the next wave of productivity will come from data-driven optimization rather than physical expansion. The research, titled "Intelligent Operations," found that transport and logistics companies which improved their workflows saw an average 21% increase in employee productivity. This gain, achieved without adding new assets, could translate into $23.7 billion in additional annual revenue for the world's 20 largest logistics firms.

This approach is built on three core pillars: automation, integration, and collaboration. Automation replaces manual tasks with technology like scanners and AI-driven forecasting. Integration focuses on breaking down data silos to create a unified view across the business, a challenge for 75% of respondents. Collaboration emphasizes the partnership between human expertise and technology, where systems provide visibility and precision to enhance decision-making and execution.

The study identified inventory management as the area of most significant progress, directly correlating with higher revenue and profitability. In contrast, delivery and field operations were highlighted as a weaker link, though they hold great potential for improvement through predictive analytics and better route planning. The report stresses that success is not from automation alone but requires a focus on the human element, including training and reskilling, to overcome barriers to adoption.

Ultimately, the study concludes that "intelligent operations" represent a fundamental change in mindset. Growth is redefined as being driven by intellectual capital and data discipline rather than just physical assets. For logistics leaders, the path forward is clear: to remain competitive, they must focus on upgrading systems, connecting data, and enabling their workforce to work smarter, not just harder.