Energy Markets
Tesla prepares first steps into Africa with Morocco hire
Tesla is present on five of the seven continents: North America, Europe, Asia, South America, and Australia. In South America, the company currently operates in just one country—Chile—while signaling plans to move into other markets.
Now there’s indirect confirmation that Tesla is preparing its first steps into Africa, opening a new front for the brand and broadening its automotive footprint.
Although Tesla hasn’t launched any projects on the continent yet, a new job listing suggests the company is ready to enter the market for the first time. A posting on the Tesla Careers website seeks a Sales and Delivery Manager based in Casablanca, Morocco. The choice of role hints at groundwork rather than a splashy debut—laying out sales channels and delivery processes typically comes before bigger moves.
Morocco is regarded as one of Africa’s most receptive markets for the shift to electric vehicles, with the government emphasizing renewable energy and strategic investment in transport. Against this backdrop, the country looks like a pragmatic launchpad for a first foothold.
Cars being discontinued by 2026 as automakers pivot to EVs
Audi, BMW, Mercedes and more retire sedans and coupes by 2026 as lineups shift to EVs and SUVs. See the key models being discontinued and what is driving it.
Global automakers are accelerating their pivot to electric cars, and by 2026 several familiar nameplates will quietly bow out. Audi is ending production of the A4 and A7 to clear the way for new electric versions, while the sporty S7 leaves the range alongside the remaining gasoline trims.
BMW plans to drop the X4 and 8 Series, and will rethink its flagship XM by removing the V8 variant due to weak sales. Infiniti is shutting down the QX50 and QX55 crossovers, and Kia is saying goodbye to the Soul, handing its role to the more modern Seltos and K4. The pattern is hard to miss: lineups are being reshaped around what sells and what fits the electric roadmap.
Mercedes-Benz will end the EQB and is likely to merge the coupe-style versions of the GLC and GLE into a single model. Also, according to SPEEDME.RU, production of the A-Class and B-Class will wrap up by the end of 2025. Lexus will keep the revered LC500 but discontinue the LC500h hybrid and the RC F coupe. Porsche is preparing to end the 718 Boxster and Cayman, with both set to reemerge as electric cars, while Volvo will remove the S60 and S90 sedans to focus squarely on crossovers. Each move reads like another step in a coordinated shift rather than isolated decisions.
Even the Nissan Altima and Acura TLX are heading for the history books. The industry’s new course is clear: traditional sedans and coupes are giving ground to EVs and SUVs. For many brands, 2026 is shaping up as a line in the sand between the age of combustion and the era of full electrification—an inflection point that leaves little room for nostalgia.