By: Creamer media

Tucker joined De Beers Group in April 2021 as head of digital transformation before taking on the role of CEO of Tracr.

De Beers states that, during his tenure, he has been instrumental in transforming Tracr from a pilot initiative into the diamond industry’s leading digital traceability platform, setting new benchmarks for provenance and transparency.

Under his leadership, Tracr has grown significantly, with more than four-million diamonds being registered on the platform, which has earned global recognition and been listed three times on the Forbes Blockchain 50.

He is also credited with having expanded Tracr’s ecosystem through strategic partnerships with the Gemological Institute of America, Sarine Technologies and leading manufacturers, suppliers and retailers, while introducing capabilities that enable full lifecycle provenance, including country-of-origin certification for polished diamonds over 50 points sourced from De Beers Group.

“With Tracr now past its formative stage and accelerating into its scaling phase, this is a natural point for Wes to step back after very successfully guiding the platform through its foundational journey. His leadership, vision and commitment have positioned Tracr strongly for the future and we wish him every success in the next chapter of his career,” comments De Beers diamond trading executive VP Paul Rowley.

An announcement regarding Tucker's successor will be made in due course.