By: Logistics Middle east

A-SAFE, the global leader in workplace safety solutions, has expanded its Middle East footprint with the launch of a new office in Riyadh.

The move marks a major investment in the Kingdom of Saudi Arabia, aligning with the country’s ambitious Vision 2030 economic transformation programme. 

Supporting national growth ambitions

Saudi Arabia’s Vision 2030 strategy is driving large-scale investment in logistics, manufacturing, and infrastructure, creating a surge in demand for advanced workplace safety solutions.

A-SAFE’s Riyadh office will enable the company to provide faster, more comprehensive services across the Kingdom, while contributing to the programme’s pillars of safety, compliance, and improved living standards.

James Smith, Co-CEO of A-SAFE, said, “This is an important milestone for A-SAFE as we continue to expand our global presence.”

“Saudi Arabia is undergoing a period of rapid transformation, which is creating exciting opportunities for both international and domestic businesses.” 

“By investing directly in our presence in the Kingdom, we are committed to building a sustainable supply chain, supporting local industry and helping businesses create safer working environments.” 

Expanding capabilities in the Kingdom

The Riyadh office will act as a regional hub, offering consultancy, safety audits, design services, and tailored solutions in line with international health and safety standards such as PAS 13.

It also allows A-SAFE to hold local stock and provide direct installation capacity, ensuring customers receive immediate, on-the-ground support.

Tom Childs, General Manager of A-SAFE Middle East, explained, “Saudi Arabia’s Vision 2030 is driving unprecedented investment in logistics, infrastructure and manufacturing, making this the right time to establish a permanent presence.”

“Our new Riyadh office puts us closer to customers, with faster response times and a more complete service.”

“It also means we can hold stock locally and provide direct installation capacity, giving clients the reassurance of immediate support when it matters most.”

Building on regional experience

A-SAFE has been active in Saudi Arabia for over eight years, previously serving the market from its Dubai hub.

During this time, the company has delivered projects across logistics centres, airports, and advanced manufacturing facilities.

By establishing a direct presence in Riyadh, A-SAFE is strengthening support for existing customers while positioning itself to meet demand from major national developments.

Childs added, “With Saudi Arabia’s rapid economic growth and major construction projects underway, the need for world-class safety solutions has never been greater.”

“Our role is to offer consultative services, calculate appropriate specifications and deliver solutions that are fit for purpose and that raise health-and-safety standards, improving both working and everyday conditions. By establishing a direct presence in the country, we are better positioned to help organisations protect their people, strengthen the long-term resilience of supply chains, and help promote industrial growth and sustainability.”